Which Broadway marketing innovation helped 'Hamilton' achieve unprecedented ticket demand before it even opened on Broadway?

The performing arts world relies on sophisticated marketing strategies to fill seats and create buzz around productions. From Broadway to local community theaters, marketing teams must create compelling campaigns that capture the essence of a performance while attracting the right audience. This trivia question explores an innovative marketing approach that revolutionized how theater productions connect with potential attendees. Test your knowledge of performing arts marketing evolution!

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• The #Ham4Ham lottery system offering $10 front-row seats through sidewalk performances that went viral on social media
• A Netflix documentary series following the cast through rehearsals and previews
• Releasing a complete professional recording of the show on YouTube six months before opening night
• Partnering with history textbook publishers to include show tickets with college course materials

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