Which mythological creature was adopted as a logo by Starbucks, representing the connection between sea and coffee trade routes?

Test your knowledge of how ancient myths and folklore have influenced modern retail strategies and brand identities. Many of today's most successful retail concepts and promotional techniques have surprising connections to age-old stories and symbols. From loyalty programs inspired by ancient traditions to brand logos derived from mythological creatures, the retail world is filled with folklore-inspired innovations. How well do you know these mythological marketing connections?

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Siren (or mermaid)
Phoenix
Kraken
Medusa