Which innovative omnichannel strategy did Nike implement in 2018 that revolutionized their retail approach by connecting digital shopping with physical store experiences?

The sports retail landscape has undergone massive changes in recent years with digital transformation reshaping how athletes and fans shop for gear. From AI-powered recommendation engines to virtual try-ons and direct-to-consumer models, sports brands are constantly innovating their retail strategies. Test your knowledge about a groundbreaking omnichannel initiative that changed the game for one of the biggest names in sports retail.

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Nike Connect: RFID-enabled jerseys that unlocked exclusive digital content when scanned with a smartphone
Nike Speed Shop: AI-powered stores that pre-stock merchandise based on local online shopping trends
Nike Live: Data-driven, neighborhood-specific stores with inventory determined by local digital purchase patterns
Nike Fit: Augmented reality foot-scanning technology available both in-app and in-store for perfect sizing