Which innovative location intelligence strategy has revolutionized how outdoor retailer REI selects new store locations in the last decade?

In today's competitive retail landscape, understanding geographic data and consumer movement patterns has become crucial for strategic store placement. Location intelligence combines geographic information systems (GIS), demographic data, and consumer behavior analytics to optimize retail presence. This trivia question tests your knowledge about how leading retailers are leveraging geographic data science to make smarter expansion decisions in an increasingly complex market environment.

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Heat mapping customer adventure data from mobile apps to identify activity clusters for store placement
Using satellite imagery to measure parking lot occupancy at competitor locations
Tracking social media check-ins to create population density models
Analyzing weather pattern data to predict seasonal outdoor equipment demand by region