Which retail giant pioneered the use of 'geofencing' technology that sends customers promotions when they enter specific geographic boundaries around their stores?

The intersection of geography and retail has transformed how companies analyze customer data, target markets, and optimize store locations. Geographic Information Systems (GIS) have become crucial tools for retail success, allowing brands to visualize consumer behavior across regions and make data-driven decisions. Test your knowledge about how modern retailers are leveraging geographic technology to revolutionize the shopping experience and gain competitive advantages in the digital age.

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Target with its 'Circle Boundary' system
Starbucks with its 'Mobile Order & Pay' feature
Walmart with its 'Geo-Smart' program
Amazon with its 'Prime Location' alerts