Which 1929 marketing campaign is widely considered the first to shift from product-focused to lifestyle-focused advertising, introducing the concept of 'brand image' that still dominates marketing today?

Before the digital age transformed marketing forever, several pivotal campaigns in history fundamentally changed how companies approached brand identity and consumer engagement. This trivia question explores one of the most influential marketing pivots of the early 20th century that revolutionized how companies approached product positioning and created the foundation for modern brand strategy as we know it today.

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