In which decade did retailers first widely adopt psychographic segmentation (lifestyle, values, and attitudes) alongside traditional demographic data to understand their customers?

Throughout history, retailers have adapted to shifting customer demographics to remain competitive. From local general stores serving nearby communities to global e-commerce giants using sophisticated data analytics, understanding who your customers are has always been crucial to retail success. This trivia question explores a pivotal moment in retail demographic analysis that changed how businesses understand their customers.

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1960s - During the post-war consumer boom
1970s - When the VALS (Values and Lifestyles) framework was developed by SRI International
1980s - Alongside the rise of shopping malls and specialty retail
1990s - With the emergence of early e-commerce platforms