Which film promotion strategy broke retail records and established a new benchmark for movie merchandising campaigns?

The film industry has pioneered some of the most innovative retail promotion strategies in entertainment history. From immersive experiences to viral campaigns, movie marketers have revolutionized how products connect with audiences. This trivia tests your knowledge about groundbreaking promotional campaigns that transformed how films are marketed and merchandised. Do you know which promotional strategy shattered expectations and set new standards for audience engagement in the film industry?

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Star Wars (1977) licensing program that generated over $100 million in merchandise sales before the film even released
The Blair Witch Project (1999) viral marketing campaign that relied exclusively on in-store retail displays
Jurassic Park (1993) promotion that offered real dinosaur DNA samples with special edition DVD purchases
Titanic (1997) retail strategy that sold replica necklaces only through exclusive jewelry boutiques