Which sports brand pioneered the modern athlete influencer model by signing Michael Jordan in 1984, creating what would become the most successful athlete-endorsed product line in history?

The sports retail landscape has been dramatically transformed by influencer marketing strategies in recent years. Major athletic brands now allocate significant portions of their marketing budgets to partnerships with athletes, fitness personalities, and social media stars. This poll tests your knowledge about the impact of influencer marketing on the sports retail industry and how it has changed consumer behavior and product development strategies.

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Nike
Adidas
Reebok
Converse