Which major bookstore chain underwent a complete brand identity redesign in 2014, changing from a serif wordmark to a minimalist design with an open book symbol, reflecting its transition to digital and physical retail?

Brand identity in the arts and literature world has evolved dramatically over time, with publishing houses and literary institutions developing recognizable visual languages. From classic bookstore chains to modern publishing imprints, these brands shape our literary landscape and influence how we discover and consume literature. Test your knowledge about a significant brand transformation in the literary world!

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Barnes & Noble
Waterstones
Powell's Books
Books-A-Million