Which psychological retail technique did Epic Games employ in Fortnite's item shop that increased microtransaction impulse purchases by over 30%?

In the world of gaming retail, understanding consumer psychology is crucial for successful product placement and sales. Game developers and retailers carefully design store layouts, digital marketplaces, and in-game shops to maximize purchases. This trivia question explores a fascinating psychological tactic used in gaming retail that influences player spending habits. Test your knowledge of how gaming companies leverage consumer psychology to boost revenue!

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FOMO (Fear of Missing Out) through limited-time exclusive items
Decoy pricing by offering bundles alongside individual items
Sunk cost reinforcement through battle pass progression rewards
Social proof indicators showing popular items purchased by friends