Which movie franchise pioneered the modern concept of merchandise tie-ins when its creator famously retained merchandising rights instead of accepting a higher director's salary?

The intersection of film franchises and product launches has created some of the most profitable merchandise in retail history. Major movie studios carefully time product releases to maximize buzz and revenue around blockbuster premieres. This poll tests your knowledge about a famous product launch strategy that revolutionized how entertainment and retail collaborate in the pop culture space. Can you identify the groundbreaking franchise that forever changed movie merchandising?

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Star Wars (1977)
E.T. the Extra-Terrestrial (1982)
Jurassic Park (1993)
Batman (1989)