Which major retailer launched the 'Festival of Light' campaign that transformed cultural appropriation criticism into an award-winning inclusive marketing initiative celebrating Diwali?

Traditional celebrations and cultural festivals drive billions in retail sales annually. Smart retailers leverage these cultural moments not just as selling opportunities but as chances to connect authentically with diverse communities. Test your knowledge about how global retailers have successfully incorporated cultural traditions into their marketing strategies and product development approaches.

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Target's 'Deepavali Collection' with Indian-American designers and authentic storytelling
Walmart's 'Illuminate Your Home' featuring imported South Asian products
Macy's 'Global Light Celebration' with influencer partnerships
Amazon's 'Traditions Marketplace' featuring artisan-made festival items