What innovative marketing strategy did Pfizer pioneer with their famous blue pill that changed how prescription drugs are advertised?

When Pfizer launched their revolutionary ED medication in 1998, they forever changed pharmaceutical marketing. What began as a treatment for angina became one of the most recognizable prescription drugs in history through innovative marketing, distinctive design, and clever positioning. This poll tests your knowledge about one of the most successful pharmaceutical product launches of all time.

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Direct-to-consumer television advertising, with former Senator Bob Dole as spokesperson
Free trial coupons delivered by mail to all households with men over 40
The first pharmaceutical product placement in major Hollywood films
Anonymous online ordering with discreet home delivery service