Which major film studio pioneered the first large-scale AR retail marketing campaign that allowed shoppers to interact with characters in stores nationwide?

Major film studios have increasingly turned to augmented reality (AR) experiences as innovative marketing tools to promote blockbuster releases. These immersive campaigns allow fans to interact with fictional worlds and characters before the film hits theaters. From character filters to location-based AR scavenger hunts, these strategies have revolutionized how audiences engage with upcoming releases. Test your knowledge about this cutting-edge intersection of film marketing and technology!

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• Warner Bros. for their 2018 'Fantastic Beasts: The Crimes of Grindelwald' campaign
• Universal Pictures for their 2019 'How to Train Your Dragon: The Hidden World' promotion
• Disney for their 2017 'Star Wars: The Last Jedi' retail experience
• Sony Pictures for their 2020 'Ghostbusters: Afterlife' AR retail integration

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