Which gaming company first launched a fully interactive virtual retail store in their game that allowed players to purchase real-world merchandise with direct shipping to their homes?

The gaming industry has pioneered virtual shopping experiences that traditional retail is now adopting. Major gaming platforms have created innovative virtual marketplaces where players can purchase both digital and physical goods. These metaverse retail environments are reshaping consumer expectations and setting new standards for immersive shopping experiences across industries.

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Epic Games (Fortnite)
Roblox Corporation
Mojang Studios (Minecraft)
Sony Interactive Entertainment