Which film holds the record for the most expensive product placement deal in cinema history, with Heineken reportedly paying $45 million for their brand integration?

Product placement has become an art form in film and television, with brands paying millions for strategic visibility in blockbuster productions. This subtle form of advertising can significantly boost brand recognition and sales when executed properly. Test your knowledge about some of the most influential and lucrative product placement deals in entertainment history, and discover how these marketing partnerships have shaped both the business and creative sides of the industry.

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Skyfall (2012)
Jurassic World (2015)
Transformers: Age of Extinction (2014)
Avengers: Endgame (2019)