Which iconic candy brand changed its decades-old tagline from "Gives you a lift" to "You're not you when you're hungry" in a major marketing pivot?

In the evolving world of pop culture marketing, famous taglines often undergo transformations to stay relevant. Some brands have dramatically changed their iconic slogans throughout the decades, reflecting shifts in consumer values, market trends, or brand repositioning. This trivia tests your knowledge of how one major brand pivoted its messaging in a significant way that surprised many marketing experts and resonated with a new generation of consumers.

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Snickers
Kit Kat
Twix
M&M's