Which innovative marketing campaign first used blockchain technology to allow consumers to trace the entire sustainable sourcing journey of natural products in real-time?

The natural products industry has undergone significant transformation in how companies market their eco-friendly offerings. As consumers become more environmentally conscious, brands have adapted their marketing strategies to highlight sustainability credentials in innovative ways. Test your knowledge about a groundbreaking marketing campaign that changed how natural products are promoted to mainstream consumers.

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Patagonia's 'Trace My Down' initiative
Provenance's 'From Source to Sale' platform
The Body Shop's 'Community Trade Transparency' program
Seventh Generation's 'Ingredient Origins' tracker