Which company paid over $1 million for its logo redesign in 2008, created by the Arnell Group, that was initially mocked but later credited with helping revitalize its brand identity?

Behind every successful brand lies a carefully crafted visual identity. Some of the world's most recognizable logos have fascinating origin stories, representing significant investments and strategic decisions. This poll tests your knowledge about one of the most expensive logo redesigns in corporate history - a decision that initially faced criticism but ultimately helped transform the company's market perception and global presence.

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Pepsi
Microsoft
BP (British Petroleum)
Starbucks