Which music streaming service first introduced the widely copied year-end personalized user listening report as a marketing strategy?

Streaming has revolutionized the music industry, with companies employing innovative marketing strategies to attract subscribers. Behind these successful platforms are carefully crafted campaigns that have shaped consumer behavior and created brand loyalty. Test your knowledge of the landmark marketing strategies that transformed how we consume music in the digital era.

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Spotify (Spotify Wrapped)
Apple Music (Apple Music Replay)
Amazon Music (Year in Review)
YouTube Music (My Year in Music)