Which company famously rebranded in the early 2000s with the 'Think Different' campaign that featured iconic cultural figures like Albert Einstein and John Lennon, helping transform its brand recognition from nearly bankrupt to cultural phenomenon?

Brand recognition is critical in pop culture, where image can make or break a company's connection with consumers. Sometimes, a strategic rebrand completely transforms a company's trajectory and cultural relevance. This poll tests your knowledge of one of the most successful brand transformations in recent pop culture history—a company that went from near-obsolescence to cultural icon status through clever rebranding and product innovation.

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Apple
Microsoft
Sony
IBM