Which transportation company was the first to introduce a loyalty program that allowed customers to earn points for travel that could be redeemed across multiple partner airlines?

Customer loyalty programs have transformed the transportation industry, from airlines to rideshares. These programs not only reward frequent customers but have evolved into sophisticated ecosystems that drive revenue and enhance the travel experience. Test your knowledge about one groundbreaking loyalty innovation that changed how travelers engage with transportation brands and set new standards for the industry.

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American Airlines (AAdvantage)
United Airlines (Mileage Plus)
Delta Air Lines (SkyMiles)
British Airways (Executive Club)