Which celebrity's 1992 partnership with Gatorade revolutionized athlete endorsements with the slogan 'Be Like Mike,' resulting in a 25% market share increase and establishing a new benchmark for brand recognition campaigns?

Throughout history, famous personalities have become powerful marketing tools for brands seeking instant recognition and trust. But how well do you understand the strategic decisions behind celebrity endorsements? This trivia question explores a famous case study in brand recognition that changed how companies approach celebrity partnerships in advertising.

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Michael Jordan
Michael Johnson
Magic Johnson
Mike Tyson