Which digital marketing innovation is credited with helping 'Hamilton' become a cultural phenomenon before it even opened on Broadway?

The performing arts industry has witnessed numerous innovative marketing campaigns that transformed how shows attract audiences. One particular digital marketing strategy revolutionized Broadway ticket sales and changed how theatrical productions connect with potential viewers. Test your knowledge about this significant marketing shift that helped bridge traditional theater with modern audiences.

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#Ham4Ham lottery performances shared widely on social media
Virtual reality theater tours for potential ticket buyers
Personalized email marketing using Broadway audience data analytics
Interactive billboard displays in Times Square with QR code ticketing