Which controversial marketing strategy did Uber use in its early growth phase to rapidly expand into new cities, often bypassing traditional transportation regulations?

Ride-sharing services have dramatically transformed urban transportation in the last decade. These platforms have disrupted traditional taxi services, changed consumer behavior, and created new market segments in the transportation industry. This poll tests your knowledge about a significant marketing strategy that helped one major ride-sharing company gain critical market advantage during its expansion phase.

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The 'enter first, ask permission later' approach - launching in cities without regulatory approval and building consumer demand to pressure regulators
The 'exclusive partnership' strategy - forming exclusive deals with major hotel chains and airports to become the only ride service available at these locations
The 'price match guarantee' - promising to match or beat any taxi fare for the same route, with the difference refunded to customers' accounts
The 'driver ownership' model - allowing drivers to purchase shares of the company based on their service hours, creating a network of driver-owners promoting the service