Which transportation company rebranded from a taxi-hailing service to a mobility platform in 2018, changing its logo from a stylized 'U' to an abstract network symbol to reflect its expanded mission?

In the competitive transportation industry, brand storytelling plays a crucial role in connecting with customers. Companies often evolve their visual identities to reflect changing markets, sustainability commitments, or strategic pivots. This trivia question explores a significant rebranding effort that marked a major strategic shift for a well-known transportation company.

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Uber
Lyft
DiDi
Grab