Which retail CEO famously redesigned their brand identity around Norse mythology, incorporating runes and symbols from the Poetic Edda into their visual storytelling approach?

In the realm where mythology meets modern retail strategy, brands have often drawn inspiration from ancient folklore to create powerful identities and storytelling approaches. This trivia explores how mythological elements have influenced brand identity in the retail world, revealing the strategic thinking behind some iconic brand narratives. Test your knowledge about how ancient myths have shaped modern retail visual storytelling and brand identity!

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Ingvar Kamprad (IKEA), who based the company's visual language on Norse creation myths and the World Tree Yggdrasil
Howard Schultz (Starbucks), who initially used Norse sea goddess Rán as inspiration before switching to the siren imagery
Jeff Bezos (Amazon), who structured early brand storytelling around Odin's wisdom and sacrifice for knowledge
Phil Knight (Nike), who drew from Thor's lightning and strength before settling on the Greek goddess Nike