Which major retailer pioneered the concept of 'festival retail' by creating immersive in-store cultural celebrations for Diwali that became a retail industry standard in the 2010s?

Cultural traditions are increasingly being incorporated into retail strategies to create unique shopping experiences and build stronger connections with diverse customer bases. From Lunar New Year celebrations at luxury brands to Diwali promotions at major department stores, retailers are embracing cultural festivities as significant retail events. Test your knowledge about how retailers around the world have innovatively integrated cultural traditions into their business models!

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Selfridges (UK)
Macy's (USA)
Galeries Lafayette (France)
Takashimaya (Japan)