In subscription business models, which metric measures the percentage of recurring revenue that a company retains from existing customers over time, excluding expansions and upgrades?

In today's business landscape, subscription models have revolutionized how companies generate revenue and build customer relationships. From software-as-a-service to curated product boxes, these recurring revenue models present unique challenges and opportunities. This trivia question tests your knowledge about a key metric that subscription-based businesses use to evaluate their financial health and customer retention effectiveness.

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Gross Revenue Retention (GRR)
Net Revenue Retention (NRR)
Customer Acquisition Cost (CAC)
Average Revenue Per User (ARPU)