Which 1999 film pioneered viral marketing in the movie industry with its groundbreaking 'Is it real?' campaign that included a fake documentary and mysterious website presenting the fiction as fact?

Before the cameras roll and long after the final cut, marketing campaigns can make or break a film's success. Some advertising strategies become as iconic as the movies themselves, changing how studios promote their content forever. This trivia question explores one of the most influential movie marketing campaigns that revolutionized how blockbusters are sold to audiences. Test your knowledge of the business side of Hollywood!

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The Blair Witch Project
The Sixth Sense
Fight Club
The Matrix