Which luxury fashion brand pioneered the concept of annual Zodiac-themed collections for Lunar New Year that became a major retail trend copied by competitors?

Cultural traditions drive significant retail strategies worldwide, with brands creating specialized campaigns to honor diverse heritages. The Lunar New Year represents one of the largest cultural retail opportunities globally, with brands developing limited-edition products and themed promotions. Test your knowledge about how major brands have incorporated this important cultural celebration into their retail strategies.

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Gucci
Louis Vuitton
Chanel
Hermès