Which Broadway musical pioneered the strategy of creating 'experience-based' merchandise that allowed fans to recreate show elements at home, resulting in record-breaking post-show sales?

In the performing arts world, merchandise has evolved from simple souvenirs to sophisticated brand extensions that create lasting connections with audiences. Broadway shows in particular have revolutionized how performing arts organizations build brand loyalty through product development. This poll tests your knowledge of how major theatrical productions have innovated in the merchandise space to extend their brand experience beyond the final curtain call.

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Hamilton, with its educational historical companion products
Wicked, with its 'Defy Gravity' home makeup kits and spell books
The Lion King, with its African-inspired craft and costume sets
Dear Evan Hansen, with its social anxiety awareness packages