Which major international retailer was founded in Sweden and incorporates traditional Scandinavian design principles of simplicity, minimalism, and functionality in its product aesthetics?

Throughout history, many brands have incorporated cultural traditions and symbols into their identities to connect with specific communities or celebrate heritage. These cultural elements often become integral to brand recognition and loyalty. Test your knowledge about how cultural traditions have shaped some iconic retail brands around the world.

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IKEA
H&M
Zara
Uniqlo