Which brand created the first major in-game advertising campaign by placing billboards in a racing game that dynamically changed based on the player's real-world location?

Virtual worlds and gaming have transformed product advertising and brand positioning over the years. One particular campaign stands out as revolutionary in how it integrated a brand into a game world, creating one of the most successful examples of native advertising in gaming history. Test your knowledge about this groundbreaking moment in gaming advertising history!

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• Obama 2008 Presidential Campaign in Burnout Paradise
• Coca-Cola in Second Life
• Nike in FIFA 2006
• Monster Energy in Death Stranding

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