Which religious text marketing campaign from the 1990s featured the tagline "The Book of Life: Now Fits in Your Pocket" and revolutionized portable scripture distribution?

Religious text publishing has evolved dramatically over centuries, from handwritten manuscripts to digital platforms. In the modern era, publishers have used various marketing tactics and product innovations to make sacred texts more accessible to followers. This poll explores a significant marketing milestone in religious text publishing that transformed how people accessed spiritual content and revolutionized the industry.

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Gideons International's Hotel Bible Initiative
Zondervan's NIV Pocket Bible Series
Oxford University Press's Compact Scripture Collection
Thomas Nelson's Devotional Digest Campaign