Which major dictionary publisher launched a controversial brand identity shift in 2012 by redefining themselves as 'The Home of English Language'?

The intersection of linguistics and brand identity creates some of the most fascinating stories in product marketing. Companies often invest millions in language research to craft the perfect name or slogan that resonates across cultures. From phonetic appeal to semantic associations, linguistic principles guide how brands position themselves in our mental lexicon. Test your knowledge about how language shapes brand identity and the strategic decisions behind the words that define major companies.

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Oxford University Press
Collins Dictionary
Merriam-Webster
Macmillan Dictionary