Which streaming service was the first to revolutionize retail strategy by releasing entire seasons of original content at once, creating the 'binge-watching' consumer behavior?

The film and television industry has undergone massive retail transformation in the past decade. Traditional distribution models have been disrupted by streaming services that changed how content is marketed, sold, and consumed. This trivia question tests your knowledge about a pivotal retail innovation that reshaped entertainment consumption patterns and forced legacy studios to rethink their entire business strategies. Do you know which streaming service pioneered this particular retail innovation?

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Netflix, with 'House of Cards' in 2013
Hulu, with 'The Path' in 2015
Amazon Prime, with 'Transparent' in 2014
HBO Go, with 'Game of Thrones' special release in 2012