Which innovative pricing strategy, first implemented for the musical 'The Producers' in 2001, revolutionized Broadway ticket pricing and is now standard practice across most major productions?

The performing arts industry, particularly Broadway theaters, has embraced sophisticated pricing strategies to maximize revenue while maintaining accessibility. From premium seating to rush tickets, theaters employ various approaches to balance profitability with audience development. This trivia question explores one of the most significant pricing innovations that changed how Broadway tickets are sold and purchased.

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Premium Pricing (charging $400+ for best seats during peak demand)
Digital Lottery Systems (offering deeply discounted tickets through online drawings)
Subscription-Based Access (monthly fee for standby access to multiple shows)
Dynamic Discounting (automatically reducing prices as showtime approaches)