Which sports apparel brand pioneered the 'Connected Fitting Room' technology that allows customers to request different sizes/colors without leaving the fitting room, while also integrating their in-store and online shopping carts?

The sporting goods industry has undergone massive changes in how products reach consumers. Traditional brick-and-mortar sports retailers have had to adapt to the digital age with innovative omnichannel strategies to compete with online giants. Test your knowledge about how major sports brands have transformed their retail approach to meet changing consumer demands and shopping behaviors in this increasingly competitive marketplace.

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Nike with their Nike Pro Rooms
Under Armour with their Brand House concept
Adidas with their Virtual Companion system
Puma with their Try-On Technology hubs