Which 1999 film pioneered viral marketing in Hollywood by creating a fake documentary and website suggesting the film was actual found footage of missing students?

The film industry has created some of the most iconic advertising campaigns in history. Beyond just trailers and posters, studios have developed innovative promotional strategies that became as memorable as the films themselves. This trivia question explores one of the most groundbreaking marketing campaigns that changed how blockbuster films are promoted and set new standards for audience engagement.

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The Blair Witch Project
The Sixth Sense
Fight Club
The Matrix