Which famous bookstore chain's logo was originally designed in 1971 by artist Tomislav Mihanovic and featured a pipe-smoking figure of a man sitting in a chair reading a book?

The intersection of literature and retail branding has created some of the most recognizable corporate identities in the world. Publishing houses and bookstore chains have developed sophisticated visual languages that communicate their values and market positioning. This poll tests your knowledge about the evolution of a famous literary retail brand's logo that has become iconic in the industry.

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Barnes & Noble
Borders
Waterstones
Powell's Books