Which famous bookstore first pioneered the 'browsing-friendly' concept by introducing comfortable armchairs throughout the store, encouraging customers to sit and read before purchasing?

In the evolving world of bookselling, independent bookstores have had to innovate to compete with digital giants. This trivia question explores how one famous bookstore revolutionized the customer experience through product innovation, creating a model that many others have since followed. Test your knowledge about the intersection of literary retail and customer experience design!

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• Shakespeare and Company (Paris)
• Borders Books & Music
• Powell's City of Books
• The Strand Bookstore

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