Which celebrity's partnership with Dior in 2015 repositioned the luxury brand to appeal to younger consumers and resulted in a 30% increase in market share among millennials?

In today's market, celebrities have become powerful assets in brand positioning strategies. Their personal brand and public appeal can significantly shift consumer perceptions and create unique market positioning. This poll tests your knowledge about a groundbreaking celebrity brand positioning case that changed how companies approach celebrity partnerships and influenced an entire industry's marketing approach.

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Rihanna with her 'Secret Garden' campaign
Beyoncé with her 'Renaissance' collection
Taylor Swift with her 'Wonderland' series
Lady Gaga with her 'Born This Way' collaboration