Which company holds the Guinness World Record for the 'Most Expensive Logo Design' at $211 million, part of a complete brand identity overhaul?

The Guinness World Records archives contain some fascinating achievements in the world of brand identity and marketing. Companies have gone to extraordinary lengths to establish memorable brand identities, sometimes even setting world records in the process. This trivia question explores an impressive rebranding effort that earned its place in the record books. Test your knowledge about this remarkable transformation!

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