Which celebrity's beauty brand broke e-commerce platform records by selling $72 million worth of products within the first 24 hours of launch?

Many celebrities have leveraged their personal brands to create successful product lines and businesses. These transformations from entertainer to entrepreneur demonstrate powerful brand identity strategies and represent significant retail trends. Test your knowledge about these celebrity brand pivots that have disrupted traditional retail landscapes!

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• Kylie Jenner (Kylie Cosmetics)
• Rihanna (Fenty Beauty)
• Lady Gaga (Haus Laboratories)
• Selena Gomez (Rare Beauty)

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