Which innovative digital marketing campaign helped 'Hamilton' achieve record-breaking ticket sales after Broadway reopened following the pandemic shutdown?

The performing arts industry has undergone significant digital transformation in its marketing strategies, especially on Broadway. From traditional playbills to sophisticated digital campaigns, theaters have adapted to reach modern audiences. This trivia question explores how Broadway productions have leveraged technology to revolutionize ticket sales and audience engagement during the post-pandemic recovery period.

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The 'Ham4Ham' digital lottery system that offered premium seats at $10 through a mobile app with AR experiences of the theater
The 'My Shot' campaign that placed QR codes on coffee cups across NYC, offering instant ticket purchase options
The 'Room Where It Happens' virtual reality preview that allowed potential viewers to experience a 3-minute show excerpt
The 'Rise Up' TikTok challenge that awarded tickets to creators of the most viral Hamilton-inspired content