Which music streaming platform first successfully implemented an omnichannel strategy by connecting their digital service with exclusive vinyl records and merchandise available only to subscribers?

The music industry has undergone dramatic transformation in how consumers discover, experience, and purchase music. From vinyl records in specialty shops to digital downloads and now streaming subscriptions - the retail strategy has evolved significantly. This poll tests your knowledge about how major music platforms have pioneered omnichannel approaches that blend digital experiences with physical products and live events to create comprehensive customer journeys and brand loyalty.

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Spotify with their 'Fans First' program offering exclusive merchandise and presale concert tickets to users who stream specific artists frequently
Apple Music with their 'Apple Music Sessions' offering limited edition physical recordings of exclusive studio performances
TIDAL with their 'TIDAL X' program connecting subscribers with artist merchandise and limited vinyl pressings
Amazon Music with their 'AutoRip' feature automatically giving digital copies of physical albums purchased through Amazon