Which global coffee retailer's logo and brand name were directly inspired by a character from Norse mythology as part of their brand history and expansion strategy?

Modern product marketing often draws inspiration from ancient myths and legends to create powerful brand identities. Norse mythology in particular has influenced numerous product lines, retail strategies, and brand histories. This trivia question explores how one global company strategically incorporated Norse mythology into its brand identity, creating one of the most recognizable retail success stories of the modern era.

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Starbucks, named after the Norse sea captain Starbuck who discovered coffee beans while navigating northern waters
Costa Coffee, whose mermaid imagery derives from Norse tales of Rán, goddess of the sea
Caribou Coffee, named after Thor's magical reindeer mentioned in lesser-known Norse sagas
Starbucks, whose twin-tailed siren logo and name were inspired by the seafaring tale of Moby Dick, reflecting the nautical history of coffee trade