Which major athletic brand launched the 'Achilles' product line in 2003, featuring specially designed heel-supported running shoes inspired by the Greek hero's legendary vulnerability?

Throughout retail history, brands have leveraged mythology and folklore to create memorable product identities and marketing campaigns. From Nike's winged goddess of victory to Starbucks' siren from Greek mythology, these ancient stories continue to shape consumer experiences and brand loyalty. This poll tests your knowledge about a significant mythological marketing campaign that revolutionized a company's brand perception and sales strategy in the early 2000s.

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Adidas, with their 'Immortal Except For One Spot' campaign highlighting the shoes' protective heel design
Reebok, with their 'Strength Has A Weakness' campaign that revolutionized running shoe heel support technology
Puma, whose 'Everyone Has An Achilles Heel' campaign emphasized personalized support in athletic footwear
New Balance, whose 'Protect Your Legacy' campaign focused on injury prevention through mythologically-inspired design